About Us
Why you should choose us.
Swat shawls are world-renowned for their beauty, quality, and craftsmanship. Made from the finest wool and woven using traditional techniques, Swat shawls are a must-have for anyone who appreciates luxury and style.
Our Story
In the heart of the enchanting Swat Valley, a timeless journey of craftsmanship and dedication began. It all started with our revered grandfather, a master of crafting shawls using the traditional “kaddi” technique. These shawls were more than just wool; they carried our family’s passion for quality and warmth.
The legacy passed to Habib ur Rehman, our grandfather’s son, who envisioned taking our heritage to new heights. With unwavering determination and a humble bicycle, he embarked on a mission to share these exquisite shawls with the world. Pedaling through villages and towns, one shawl at a time, he ignited a love for our handcrafted treasures. As the years went by, the business flourished, and a new chapter beckoned.
Enter Saif ur Rehman, Habib ur Rehman’s son, a visionary with a zest for innovation. Under his leadership, we embraced the era of import and export, marrying tradition with fresh ideas. With Saif’s guidance, we introduced a fusion of heritage and style, propelling shawls and shirts into the limelight in Pakistan. What began with a simple “kaddi” loom evolved into a brand synonymous with quality, tradition, and progress.
Today, Theswatshawl stands not only as a business but also as a testament to generations of hard work. It signifies our commitment to delivering excellence and showcasing the beauty of Swat Valley in every thread. Welcome to Theswatshawl, where history, tradition, and modernity entwine seamlessly, weaving stories of heritage into every shawl and shirt we offer.